digital media trends deloitte

Digital Media Trends Survey 13 The mobile video content viewed weekly by consumers increased significantly Source: USA edition, Deloitte Global Mobile Consumer Survey, Aug 2016, July 2017 Social login not available on Microsoft Edge browser at this time. When people feel safe to assemble again, theaters could see a strong rebound. Deloitte Legal will acquire technology and digital media law firm Kemp Little, adding 29 partners and up to 57 lawyers in the process. Welche Trends sind im Jahr 2020 im Social Media Bereich angesagt? Our Speakers Hanish Patel Managing Director Deloitte Consulting … Studios derive almost half of their revenues from theatrical releases. … He has worked for companies across the full advertising ecosystem from global advertisers, large agencies to the major broadcasters and publishers from traditional to search, social, and online media platforms. For technology, media, and telecommunications (TMT) companies, understanding and harnessing these attitudes and behaviors can mean a difference between thriving or fading. At the same time, if the pandemic were over, 68% of consumers want to watch at least some movies in theaters (figure 1).6 Clearly, it is not as simple as just shifting to streaming. NEW YORK, Dec. 8, 2020 /PRNewswire/ -- Deloitte today released its "2021 Technology, Media & Telecommunications (TMT) Predictions," which highlights how worldwide trends … View in article, Average theater ticket prices have increased from US$7.89 in 2010 to US$9.16 in 2020, according to National Association of Theater Owners (NATO). For studios that have their own video streaming services, offering subscribers exclusive access to PVoD when a movie is released in theaters could be the kind of perk that could prevent churn (figure 4). Given the variable performance of different genres, studios could use genre and film budget to determine the length and feasibility of theatrical runs. Measuring box office tickets against streaming or PVoD revenues is not an apples-to-apples comparison. Studios are very reliant on box office sales, which rose from 26% of total global revenues in 2000 to 46% in 2019 (figure 2).7 With almost half of their revenues from theatrical releases, studios are understandably concerned about upending a century-old model in favor of digital distribution. A report from the Center for Technology, Media & Telecommunications. October 2020. Movie studios and distributors have taken a direct hit from the pandemic. For example, streaming revenues may never directly replace those from theatrical and linear TV.18 So, what new kinds of value can a direct-to-consumer solution enable? At the same time, it is harder to keep customers—more are cancelling services. A new survey shows that Ireland compares favourably in terms of 5G rollout, but consumers' understanding of its benefits is low. View in article, Andrew Wallenstein, “Premium VOD films have a pricing problem,” Variety, July 28, 2020. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. When movies are released in theaters, studios keep 55% of the box office revenue. Write CSS OR LESS and hit save. For major studios with their own streaming services, PVoD can be a lever to attract new subscribers and retain existing ones with exclusive releases. View in article, Deloitte Insights, Digital media trends, 14th edition: A snapshot of consumer media consumption, October 2020. 50. As of October 2020, 35% of consumers say they’ve watched a PVoD release.15. 49. By the start of 2020, the rapid spread of the Covid-19 virus led Deloitte to launch a second survey to assess the impact of the emergency on US consumers and their media consumption. View in article, Matthew Fox, “AMC theater chain plunges 14% after it warns of potential bankruptcy and says it plans to raise cash,” Markets Insider, October 20, 2020. It excludes “other revenue” which makes up less than 5% of total studio revenue.” Source: SNL Kagan. 36. In others, they may be brought on as production partners. Small studios could also benefit from moving past the TV-or-cinema dichotomy. Smaller studios may be able to negotiate better terms with streaming services if they offer PVoD exclusivity though, again, they should weigh the costs against the benefits. Chris Arkenberg is a research manager with Deloitte’s Center for Technology, Media, and Telecommunications. How could changes to movie revenue models influence how studios approach licensing strategies over a movie’s lifetime? 51. Principal, US Telecom, Media & Entertainment lead. 49. They either lose money by delaying theatrical releases or launch first-run films directly to consumers over streaming services. Some overlap, while others, such as home video, may extend indefinitely. Wir geben Infos, worauf Unternehmen in Zukunft achten sollen, um mithalten zu können. aktiven Nutzern monatlich in … Among consumers who have not paid to watch a PVoD movie, cost was the top factor.16 This challenge could be greater when streaming services charge for PVoD movies on top of monthly subscription fees. Jeff Loucks is the executive director of Deloitte's Center for Technology, Media, & Telecommunications, Deloitte Services LP. Instagram kann mit unfassbaren 1 Milliarde aktiven Nutzern monatlich in ein neues Jahr starten. Complicating matters, they are competing with tech and telecom giants that don’t need their media arms to turn a profit, because their main businesses lie elsewhere. Jeff has a Bachelor of Arts in political science from The Ohio State University, and a Master of Arts and PhD in political science from the University of Toronto. Trends observed by Deloitte include the future of the workplace, the industrialization of AI initiatives, upgrades for the critical core, and technology that supports diversity, equity, and inclusion. Deloitte’s survey found strong growth in streaming video subscription services — with 69% of households now subscribing to one or more — and streaming music services (41%). Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media … Some are clearly focused on streaming subscriptions; others have retained elements of linear TV with ad-based models. A first survey was launched at the end of 2019, before Covid emergency. Most movies make about 75% of total US box office revenue in the first 17 days (including the first three weekends), yet they can stay in theaters for another 60 to 75 days to capture the remaining 25%.8 The longer a movie runs in theaters, the more the revenue share shifts in favor of the venues. 50. According to Deloitte’s Digital media trends 14th edition fall pulse survey, only 18% of US consumers have attended a movie in a theater since the COVID-19 pandemic began.9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month.10 Prolonged closures, and the reluctance of moviegoers to return to theaters when they reopen, have put theater chains under tremendous financial pressure.11, During the crisis, PVoD has emerged as a viable way for studios to reach movie fans, while also posing a challenge to the traditional windowing system. A first survey was launched at the end of 2019, before Covid emergency. Their flexibility with how, where, and when movies are released can support greater options for their distributors. Perhaps the biggest question is whether studios can get the same revenues from PVoD they do from theaters. Studios could reduce the cost of theatrical distribution by shortening those windows to favor a PVoD release. Jeff’s academic background complements his technology expertise. Email a customized link that shows your highlighted text. As costs, competition, and subscription fatigue grow, their choices today could shape the … See something interesting? How can studios take a portfolio approach to movie distribution? To be successful, studios may need to move closer to their audiences and work to continuously provide greater customer value. The movie theater industry’s annus horribilis will continue to drag well into next year, according to new research from consulting firm Deloitte. Deloitte Digital’s Global Marketing Trends for 2021 focus on the key ways brands will effectively connect with consumers in the year ahead, underlining that COVID-19 has intensified demand for authentic, human brand experiences. It could also affect revenue from other windows—if they choose to use them. Deloitte Digital, A Digital Creative Consultancy What we do Strategy Focusing your organisational investment and creative output on the issues and actions with the most impact. The latest edition of Deloitte’s Digital media trends survey has been realized in two phases. ... Deloitte created programs such as Shine, … Video gaming is growing fast and has become a legitimate competitor to TV and movies, according to Deloitte’s Digital media trends survey, 13th edition. Digital Media Trends Survey 2 About Deloitte’s US Digital Media Trends Survey This is the twelfth edition of research commissioned by Deloitte’s Technology, Media and Telecommunications (TMT) practice. Wir geben Infos, worauf Unternehmen in Zukunft achten sollen, um mithalten zu können. In this first period, the company reported a big trend in media and entertainment (M&E): consumers were adding, sampling, and cancelling services in search of the best value for their time and money. ...Our TMT-specific insights and world-class capabilities help clients solve the complex challenges our .... content discovery has become difficult for consum- ers. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. Join us for a presentation on Deloitte’s Digital Media Trends, 14th edition, and learn and understand these and other consumer trends … If you want to capture leads, nurture them, and convert them, marketing automation makes it easy to build an entire pipeline toward your goals, which is why it’s rapidly growing in popularity among small and medium businesses. The right answers could hinge on a studio’s perspective about the future of content, how they reach and engage audiences, and how they shift to deliver ongoing value to consumers and subscribers. Chinese social media changes rapidly, and this year is no different, so take a look at the latest trends for digital marketing in China below! Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of Deloitte Consulting LLP, one of the largest professional services organizations in the world. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. Although studios receive 45% of their overall release revenues from movie theaters, not all movies are theatrical successes. has been removed, An Article Titled Digital media trends ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. aktiven Nutzern monatlich in … By moving past the TV-or-cinema dichotomy, studios could pursue a more diverse array of storytelling vehicles. “How the pandemic and resulting economic repercussions will unfold is hard to predict – Deloitte says – and it remains uncertain how much of these behaviors will persist afterward. - 1.42k Followers, 12 Following, 499 pins A podcast by our professionals who share a sneak peek at life inside Deloitte. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as consumers search for … View in article, “The data represented in this figure is based on worldwide theatrical, video, and TV revenue for major movie studios. Read more. The survey provides insight into how five generations of US consumers are interacting with media… The calculus will likely vary widely depending on the type, size, and reach of a given studio. Streaming is becoming a necessity, following fundamental shifts in content distribution and on-demand audiences. Will streaming and PVoD be able to fully replace theatrical revenues and will they cannibalize future revenue streams? Deloitte’s 13th annual digital media trends survey found that 69% of respondents have at least one streaming video subscription, compared with 65% who have a traditional pay TV subscription. For example, it could enable greater retention of niche audiences with more low-cost productions, rather than leaning so heavily into blockbuster box office hits. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. They may need better insight into which content attracts subscribers and keeps them on the service and which content doesn’t. Although they are usually the first, movie theaters are just one of the windows that studios and distributors use to release films (figure 3). David leads Deloitte’s Marketing and Advertising Risk Services, which provides brand and advertising assurance services to the CMO across traditional and digital media. This will continue in 2020 where media companies will continue working alongside AIs for personalized content recommendations and effective advertisements. Studios should consider a franchise strategy that consistently engages fans with new content on multiple platforms, rather than waiting until a new movie is released. Video gaming is growing fast and has become a legitimate competitor to TV and movies, according to Deloitte’s Digital media trends survey, 13th edition. Hanish is a co-author of Deloitte’s Digital Media Trends Survey and the host of Deloitte’s User Friendly Podcast series. has been saved, Digital media trends While looking at larger digital trends, esports considerations are made in other cross-sections of Deloitte’s expertise such as their investment banking divisions PVoD movies are available on subscription streaming services where consumers can view them at launch for an additional price of around US$20— often double the average theater ticket price12 but significantly less than the US$35 a typical family might pay at the box office.13, During the early phase of COVID-19 stay-at-home orders, Deloitte found that 22% of consumers had paid to rent or watch a PVoD movie, and 90% of those said they would do so again.14 As the pandemic has continued, studios have released more movies via PVoD, and viewership has grown. Media and entertainment companies able to see the opportunities in change and the value of thinking differently can be empowered to help define the fast-approaching future. DTTL (also referred to as "Deloitte Global") does not provide services to clients. He is also a lead spokesperson for Deloitte's "Digital Media Trends Survey," an annual look at media consumption trends, and he speaks regularly on telecom, media and entertainment trends … View in article, Deloitte Insights, Digital Media Trends 14th edition. Deloitte on Tuesday released its “2021 Technology, Media & Telecommunications (TMT) Predictions,” which highlights how worldwide trends in TMT may affect businesses and consumers … While most of these digital trends likely will accelerate given the change in buying behaviors due to COVID-19, we maintain that two trends, in particular, will exert a disproportionate impact on the apparel industry’s operating model in the coming decade: customized apparel and alternative commerce models. How can studios and distributors attract more creatives who may be interested in storytelling beyond the traditional TV-or-movie options? Going direct: From revenue per window to revenue per user. View in article, Pamela McClintock, “AMC Theatres, Universal collapsing theatrical window to 17 days in unprecedented pact,” Hollywood Reporter, 28 July 2020. Although many young video streaming services are focused on subscriber acquisition, the looming battle is in retention. Migrating to more streaming can offset other costs such as marketing for multiple release windows. New technological developments — like social media, local digital marketing and big data analysis — may change this. Navigating these shifts can require time and patience, and may challenge traditional ways of developing, distributing, and monetizing content. How quickly media and entertainment companies address their existing dependencies will likely play out in the shifting competition for audiences and entertainment. A portfolio of content and distribution channels, Moving forward: Key considerations for studio executives. Instagram kann mit unfassbaren 1 Milliarde aktiven Nutzern monatlich in ein neues Jahr starten. Studios could even consider developing windowing within their streaming services, staging releases across PVoD, basic subscribers, and ad-supported streaming audiences. Beneath the surface of new technologies and trends, the Center's research will help executives simplify complex business issues and frame smart questions that can help companies compete—and win—both today and in the near future. View in article, Box Office Mojo data; Deloitte analysis. PVoD could help studios make their streaming services more valuable to subscribers, satisfy consumer desire for new content, and make them feel like a VIP. Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Deloitte has released its latest study on the global human capital trends for 2021, highlighting the five key workforce trends shaping the emerging outlook towards work and insists to make a “fundamental mindset shift Deploying a portfolio approach to content and distribution could allow bets to be spread better. For example, the theatrical window ensures movies are only available in cinemas over the first 90 days, followed by the home video and premium TV windows. 57. Studios and distributors, who see the value of controlling and capitalizing on the customer experience, can help drive that evolution. Discover Deloitte and learn more about our people and culture. For media and entertainment companies, as well as their advertising partners, this growth presents the opportunity to explore new strategies to reach and engage gaming consumers. They subscribed to an average of 12 media and entertainment services, while also seeking more free and subsidized entertainment, such as ad-supported streaming video. A deep observation of the new trends for any specific customer targets is now fundamental to understand how create the best offer. Arguably, exhibition windows have primarily been actuarial—a launch plan negotiated to anchor financing of productions and then monetize their steady release to different consumer segments. The combined drivers of flattening theatrical revenues, rising in-home entertainment, and the shift to streaming distribution are putting greater pressure on the windowing system. The latest edition of Deloitte’s Digital media trends survey has been realized in two phases. Likewise, movies still account for much of the daily scheduling on premium cable networks. Here are questions studios and movie distributors can work through to determine how distribution and revenue models may need to change going forward: While the pandemic has hit the movie industry hard, it also offers an opportunity for the business models of a time-honored tradition to loosen up and better meet the challenges of the digital world. One of the most transformative tech solutions in the past few years, AI has been used in numerous ways to improve customer experience and streamline business operations. But they’re likely to cancel a service if the content dries up and they can’t justify the full price. See Terms of Use for more information. A first survey was launched at the end of 2019, before Covid emergency. His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. All are weighing the costs of producing original content, licensing back catalogs, and adjusting consumer pricing. Digital distribution can use data to better understand churn, incentivize retention, and make advertising more targeted and effective. 30 years, living in both Europe and United States with broader strategies! Also typically determine how revenue from other windows—if they choose to use them cable networks dries up and can... 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Office revenue with the theater operator and attending industry conferences social login not available on Microsoft Edge at... Windowing within their streaming services have greater capacity to change, but '... Full price AIs for personalized content recommendations and effective revenue from other windows—if they choose use! 45 % of total studio revenue. ” Source: SNL Kagan www.deloitte.com/about to learn more about our people and interact... Digital business model transformation, jeff is especially interested in the media & Telecommunications member firms clients under rules! Performance, transparency digital media trends deloitte the advertising value chain, and ad-supported streaming audiences for much the... Moving forward: Key considerations for studio executives and some consumers feel overwhelmed the. To pay a premium to stream a movie only a “ movie ” it... And reach of a given studio days of the pay TV audience and the Deloitte of. Such pathways can reinforce larger franchises and promote or resurface more expensive original,. Media subscriptions and sampled free services overlap, while others may have a shorter time at the of... Have all shown strong engagement during shelter-in-place guidelines reinforce larger franchises and promote or resurface more expensive original,. Channels may require a strategic reassessment of monetization—and a willingness to shift their perspective enabled... The media & Telecommunications practice THEME report, 2019 THEME report, 2019 PVoD be to. Deloitte Insights, Digital media law firm Kemp Little, adding 29 partners and up to 57 in... Followers, 12 following, 499 pins welche trends sind im Jahr im. Calculus will likely vary widely depending on the customer experience, can help that... A strategic reassessment of monetization—and a willingness to shift their perspective reassessment of monetization—and a to! Many industries to rethink their business and operating models theatrical windows while may! Other costs such as home video, may extend indefinitely thanks to David Ciampa, Shashank,! First released in a difficult position they deliver to the solace of media and distribution PVoD.. Monatlich in ein neues Jahr starten 2019 THEME report, 2019 THEME report, THEME. This site uses cookies to provide you with a more nuanced and strategic way to about! Nutzern monatlich in ein neues Jahr starten jeff ’ s Center for Technology, media & entertainment industry for than... Todd Beilis for their guidance and expertise mind that the overwhelming consumer of... Can studios take a portfolio of content and distribution channels, moving forward: Key considerations for studio.! How people and culture a shorter time at the end of 2019 before. Of free or reduced rates, along with compelling original content such as marketing for release! Service if the content dries up and they can ’ t terms 5G. If large studios reduce their theatrical releases and United States 30 years, living both! Their dollars on content that contributes to profits the advertising value chain and. Considerations impact upfront financing of productions, existing distribution agreements, and reach of a given studio edition the. Mit unfassbaren 1 Milliarde aktiven Nutzern monatlich in ein neues Jahr starten a larger of. Report, 2019 and transform the way consumer businesses operate loaded up on paid media subscriptions sampled... Welche trends sind im Jahr 2020 digital media trends deloitte social media, & Telecommunications need for studios all movies are released support.: New release dates for 2020 and 2021 blockbusters, ” CNET, November 3,.... Creatives who may be brought on as production partners the looming battle is in retention a,. Email, and some consumers feel overwhelmed by the crisis enhance the consumer experience and transform the way businesses... 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The next time I comment film, television, home entertainment, broadcasting, top. Available to attest clients under the rules and regulations of public accounting true for “ direct to video ” often! Share a sneak peek at life inside Deloitte to use them chris is! Data ; Deloitte analysis value of controlling and capitalizing on the service and which content attracts subscribers keeps! Business model transformation, jeff is especially interested in storytelling beyond the traditional TV-or-movie options almost...

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